Leftbrain Named to Billboard Top Business Managers 2021
Feb 22, 2021
Leftbrain’s Nicholas Judd named to Billboard 2021 Top Business Managers list
Billboard magazine named Leftbrain’s Nicholas Judd to its 2021 Top Business Managers List. The annual list honors the top business managers in the entertainment industry.
“At Leftbrain, we’re redefining what business management can and should be.”
Judd’s innovative, tech-forward approach has made Leftbrain appealing to a new generation of artists.
“Business management has become stale with no real innovation in the last 30 plus years,” Judd says. “At Leftbrain, we’re redefining what business management can and should be.”
Leftbrain equips entertainers and their teams to make strategic, informed decisions by unifying and simplifying data from diverse sources in a mobile application.
Traditionally, financial data remained siloed in confusing, outdated statements or spread out over multiple online portals. This made it difficult for artists to see their current, overall financial picture in one place and understand how their actions affected their long-term goals.
“Leveraging technology to improve transparency for artists and building a culture around streamlined processes has proven invaluable.”
The Leftbrain artist mobile app collates, simplifies, and visualizes data from diverse sources in a single location. Entertainers have access to real-time financial data right on their phone. This empowers them to have their fingers on the pulse of their finances and reinforces good financial habits.
“Leveraging technology to improve transparency for artists and building a culture around streamlined processes has proven invaluable,” Judd says. “Not a single one of our clients took out a non-forgivable loan with the SBA. And it allowed us to weather the downturn while continuing to grow our staff and client roster.”
During the pandemic, many business management firms downsized and abandoned smaller clients. In contrast, Leftbrain committed additional resources to its smaller clients.
In response to the pandemic, Leftbrain also placed a greater focus on ensuring its clients were collecting all royalties due to them. The company built a second proprietary technology that analyzes its clients’ meta-data and locates unclaimed or misallocated royalties.
In the first nine months of the pandemic, Leftbrain uncovered more than $250,000 of unclaimed or misallocated royalties for its clients.
“In 2020, as revenue from live touring halted, traditional recording sessions ceased and marketing meetings moved to Zoom, the roles of business managers became more crucial than ever,” Billboard said in its announcement.
Going forward, Leftbrain will build on the existing capabilities of its mobile app to enable clients to see their entire net worth in one place and monitor it over time. It is also developing an Artist Manager web application and committing further development to its Royalty Tool.